Political #communication by mainstream parties plays a central role in the #electoral success of the far right.” “This factor has been underestimated.” This impact was evident even when mainstream parties were criticising the #farright. “You’re still giving them #attention,” said Völker. “Our core argument is that because we live in such a battle for attention, this attention is key. Whoever sets the agenda has an impact on what voters think and who they #vote for.”