@smallcircles I love the lead image, realise I need to set aside some time to read the article - look forward to doing so.
The graphic reminds me a bit of where the web was at the end of Web 1 / eve of Web 2.0… the W3C was pushing XHTML and tighter standards compliance / semantic precision – the web itself was chaotic and messy – and then the WHATWG formed from Apple/Mozilla/Opera in parallel to instead push for HTML5 with a bunch of nice UI things like CSS gradients, rounded corners, Webfonts, and native video and audio tags/players… and Web 2.0 exploded with pretty UIs but without the semantic quality or even agreeing a single metadata standard between Microdata/Microformats/RDF…