There exist no other chess players yet. Can they train with others? Will they understand the excitement of a deep philosophical session where the inventor got an inkling of Magnus Carlsen level genius? Probably not.
Today there are libraries full of chess books. But not then. Should the inventor write all that? He can't. The only way to 'spread' chess about, is for others to experience it with others: social experience. Learn by doing.
My mistake was that I was encouraging people into *doing*, but my continuous explanation seemed to ask "join me on something very complex and vague". That complex and vague being the reverse engineering of complex social dynamics that exist in the #commons, back to simple building blocks and rules. What an emergent designer does. But not at all what you need to know to participate in SX solutions. Everyone does their own thing.
The paradox: Concrete SX practice steers intangible emergent value creation, but what you see at a time is just your 2 cents.